In the space of just eight months, 25-year-old Bruce Fielder has gone from nowhere to essentially dominating the UK dance scene. As Sigala, he’s already scored one gargantuan Number 1 single in the shape of the Jackson 5-sampling, tropical house-inspired Easy Love (his and Ministry of Sound’s first Platinum-selling single has sold over 600,000 copies, and spent 41 weeks in the chart) then followed that up with two Top 5 singles – Sweet Lovin’ featuring Bryn Christopher (over 565,000 sales), and the DJ Fresh/Imani collaboration Say You Do. Oh and his current single, the glorious funk-meets-disco-meets-house shimmer of Give Me Your Love, features powerhouse vocalist John Newman and actual living legend Nile Rodgers. Over the space of four singles (and over 1.5 million sales in the UK alone), Sigala has showcased his skills not only as a producer, but as a songwriter, consciously showing off different sides to his musicality. This isn’t the case of DJ-turned-artist, but rather artist who makes songs first, DJs later. “I listen to the radio so I like to keep my ear to the ground, but at the same time I don’t want to copy myself or recycle the same sound,” he says. “I want to show that I can do different things. I want the album to show different sides to me.”
A brilliant mix of contradictions, Bruce Fielder, aka Sigala, is the private, almost shy guy whose flashy party trick used to be playing the keyboard with his jumper over his head. He’s the tech-obsessed muso who also enjoys go-karting and anything to do with driving flash cars really fast. More importantly, he’s the humble lad from Norfolk who’s controlling the future of pop-lead dance music one banger at a time. Get ready, things are only just getting started!